Use It

There's a lot SEM jargon flying around the room at the eyefortravel online marketing conference in Miami.

I can however comprehend what Kayak’s Search Marketing Manager, Shehzad Daredia is talking about when he says that the more people interact with the site – the filters and features – the more loyal and profitable they become. As Shehzad says, “that’s when they get it”… that’s when Kayak is no longer just another travel site, but an awesome product.

We know that awareness is our priority, but there are big gains to be made by enticing people to really USE Kayak. Make it simple, human and fun. It worked for the iPhone.