Remember the Name

Mark is a busy guy who travels often and books a lot of his own travel. He goes to Expedia "because I remember the name of it, but I know there's another one, what's it called again?"

He's doesn't think he's ever been to Kayak. "Or maybe I just forgot the name of it."

Even smart travelers only have a few names in their head and they go to the one they remember most. Telling people about Kayak won't be enough, we'll need to be more memorable than the rest.