Never Heard of It

Emanuel books travel online for his boss almost every week. He's a frequent Expedia user who's never heard of Kayak. Here's his first reaction when landing on the home page;

"This looks primitive. There's not much there. I guess it's for people in a hurry."

And after running his first search;

"It's not as colorful as the other sites, but at least they get right into it."

For people who've never been to Kayak before, first impressions can be misleading. It looks so different to the sites they're used to. Kayak needs a simple introduction to break the ice and welcome people in.