Letter From A First Time Bing User

"I went onto Bing yesterday and did the simplest personal search by typing in my name. The first page was relevant, but it didn't even bring up my facebook page. Then, I did the same search on Google. It brought up my linked-in page, my vimeo, facebook, imeem, flickr, and wordpress accounts. My graduation dates, a South African newsletter, and even friends’ sites that I’m connected to. Basically three full pages of relevant information. 

I know that Bing still needs time to evolve – but so far, it’s done nothing to wow me or prove that it’s better than default Google. I think Google has a great mix of utilitarian function and the human touch (i.e. the google art logos, pick-your-own-themes,  Elmer Fudd language option, April fools jokes, my igoogle homepage, fabled Google work culture etc). I already feel like I have a relationship with Google, and I’m not looking for anything new, so it’ll take a lot for Bing to change that. 

Bing already feels more serious – and I really like Google’s playfulness. 

It doesn’t take a lot of money or press to convince me…it just needs to be relevant…to me.  :)"

Real people can't be fooled. They'll give you one chance to live up to your promise, so it better be an honest one.